Fractional Leadership
Senior product and design leadership when you need it, without the full-time overhead.
What we do
Senior product, UX, or design leadership embedded 2–3 days per week for scale-ups and transforming teams who need strategic depth without full-time exec cost. We guide your organisation through AI adoption ethically, ensuring your team is upskilled and empowered by new tools, not threatened by them.
- ●Strategic product direction and roadmap
- ●UX and design team leadership
- ●Design system and process establishment
- ●Stakeholder alignment and decision frameworks
- ●Team scaling and capability building
Why this matters
Hiring a full-time senior product or design leader is expensive, slow, and often overkill for the stage you're at. Recruitment cycles stretch to 3–6 months. Salaries and equity packages add up fast. And many organisations need the strategic depth and team-building expertise of a senior leader, but not five days a week.
Fractional leadership gives you the expertise when you need it, setting direction, building capability, and creating the systems that let your team scale, without the full-time overhead.
Our approach
01
Discover
Assess team structure, product maturity, and strategic gaps.
02
Design
Define leadership model, set cadence, align stakeholders on priorities.
03
Deliver
Embed 2–3 days per week, build capability, transition when ready.
Work in this area
Start VR, Team Scaling
Built and led the product and design team from 5 to 17 staff, establishing design operations and creative processes for VR production at scale.