30–35% Delivery Increase and $200K OpEx
Ubisoft
Saved $200K in OpEx, reinvented a 4-studio metagame pipeline, and scaled the Sydney front-end team from 2 to 9.
Product & Experience Design
Product & Experience Design
Design the systems that shape how people interact with your product, from onboarding to retention to cross-platform coherence.
What we do
- ●Product architecture and systems design
- ●UX systems and design operations
- ●FTUE/onboarding system design
- ●Cross-platform UX standards
- ●Design system governance
This includes spatial interfaces and XR products where ergonomics and human-centred design are critical, VR editorial, multi-HMD experiences, wearables, automotive HUDs, defence displays. Spatial computing work at Start VR deepened SemiMassive's expertise in ergonomics, experience that now applies to emerging interfaces.
Our approach
01
Discover
Research, audit, map current product systems and user journeys.
02
Design
Architect product systems, prototype experiences, validate with users.
03
Deliver
Implement, establish governance, handoff for scale.
Work in this area
20 million users reached
Start VR
Designed the product and UX for an immersive VR editorial experience that delivered significantly higher completion and engagement than comparable VR titles (based on internal analytics)
Product & Experience Design
Behavioural Research for 2x Engagement
Wargaming
Designed a social battlepass system where A/B testing showed 76% immediate challenge engagement versus 39% for the control, and authored the studio's Behavioural Design Playbook.
Product & Experience Design