We build AI tools that simplify complex work.
SemiMassive is an AI automation studio. We build proprietary tools and customisable workflow systems that deliver ROI quickly and responsibly.
About SemiMassive
SemiMassive Ventures is an AI automation studio based in Sydney, Australia. We help mid-market businesses and scaling companies automate their slowest workflows with custom AI tools, from ready-made platforms like Razor Agent to purpose-built solutions.
We don't just consult. We build the tools, then adapt them to your specific needs. Our proprietary platforms are the differentiator — consultancy backs it up.
Our Stance: We automate workflows, not people.
At SemiMassive, we build custom AI tools to own the arduous, repetitive workflows that drain your team's energy. Founded by Nick Strine, with a background rooted in scaling teams, our philosophy is simple: AI should take the robot out of the human. We don't deploy technology to replace headcount; we deploy Agentic AI and workflow automation to eliminate operational bottlenecks. This gives your people the bandwidth to do their best work, allowing your business to scale without burn.
“The true ROI of AI isn't found in reducing your workforce; it's found in removing the arduous friction that prevents your current team from scaling.”
Our approach
Systems thinking
We architect complete systems, not isolated features. Every design decision connects to the broader product ecosystem.
Behavioural design
Technology that ignores human behaviour doesn't get adopted. We design for how people actually work, not how we wish they would.
Verified outcomes
Every claim we make is backed by real metrics from real projects. We measure what matters and share what we find.
Nick Strine, AI Product Architect & Design Director
20+ years simplifying complex things. Product design, AI systems, and teams that ship.
Ubisoft (2022–2025)
UX Systems Lead, XDefiant. Led metagame pipeline redesign for an $80M GaaS platform serving 12M players. Scaled UX team from 2 to 9.
Wargaming (2018–2022)
Expert UX Strategist, World of Tanks. Designed social battlepass (76% vs 39% engagement). Authored Behavioural Design Playbook deployed studio-wide.
Start VR (2016–2018)
Founding Designer. Spatial computing and XR across Battle of Hamel VR (Australian War Memorial), Atlas Obscura VR, and Wentworth VR. Scaled team from 5 to 17.
Ogilvy (2015–2016)
Digital Design Director. Microsoft Windows 10 ANZ launch (+25% social engagement), eBay/Myer VR Department Store ($45M earned media).
MESO Creative (2005–2011)
Co-founder. Hybrid agency with ~$1.1M turnover. Clients included Ministry of Sound and Network 10.
Verified credentials
IMDB Credits
Director/Lead UX, Battle of Hamel, XDefiant, Wentworth
Australian War Memorial
Battle of Hamel VR exhibition documentation
LBBonline
Press coverage of Ogilvy digital leadership
UTS / Macquarie
VR ergonomics research with 100 students
Current projects
Beaver
AI-powered tender intelligence and creative automation for a process equipment company.
Razor Agent
Customisable Business Intelligence Assistant. SemiMassive-owned platform that turns company data into actionable AI insights.
razoragent.au →Soliton Interactive
XR product strategy and roadmap realignment.
Let's work together
Tell us what's slowing your team down. We'll show you what automation can do.