Australian War Memorial • 2018
83% engagement increase
Directed the world-first synchronised VR experience with 100 Oculus Go headsets, reaching 7,000 visitors in 30 days with 83% engagement increase.
The Context
The Australian War Memorial wanted to commemorate the centenary of the Battle of Hamel with an immersive experience that would engage a broad public audience. The project required something far beyond a traditional museum exhibit.
The Problem
Traditional museum exhibits weren't reaching younger audiences. The Memorial wanted an innovative approach to storytelling that could bring a historical event to life in a visceral, memorable way.
The Bottleneck
No one had ever synchronised 100 VR headsets for a simultaneous shared experience. The technical and UX challenges were unprecedented, every headset needed to play the same branching narrative in perfect sync while accommodating 250 visitors per day.
The Solution
Directed and led design for a world-first synchronised VR experience, coordinating 100 Oculus Go headsets playing a 10-minute branching narrative simultaneously. The experience was designed to be accessible to visitors of all ages and technical comfort levels.
The Results
World-first synchronisation of 100 VR headsets. The experience hosted 250 people per day, reaching 7,000 total visitors in 30 days. Engagement increased by 83% compared to traditional exhibits, delivered through a 10-minute branching narrative.